Dating membership sites are a new and exciting concept for online business owners. Owning a dating membership site offers a business owner several benefits. Some of the benefits are more obvious than others. Needless to say creating a membership site is a smart move, and if you’re wondering why, here are just a few reasons:
The first and most obvious reason is reliable, reoccurring income. With a dating membership site there is the benefit of recurring income or dues paid by the members. This is income you will be able to rely on monthly. Recurring income is one way that you as the owner of the dating website can free yourself up to do other things, either in your business or daily life, without having to worry about where the money is going to come from each month.
When you convince somebody to sign up for your site, you can then charge their credit card every month or every year over and over again without having to convince them to re-sign each time. Of course, you have to give them enough value so they won’t cancel their subscription. However, the marketing only takes place the first time they sign up.
If you’re an expert in your area, you’re always finding new material - reading books and e-books, finding blog posts, finding articles, listening to podcasts, and so on. The dating membership site gives you a place where you can share that material with your members.
Your dating membership site builds loyalty because the members remain as your clients and customers. I remember somebody saying once, “The only time clients hear from you is when you send them an invoice”. Is that true for you and your clients? If so, a membership site is a wonderful gift to clients, so they look forward to hearing from you regularly.
Your site also rewards loyalty. Members get access to things that non-members don’t - for example, discounts on events, free access to certain things, priority access to you and guest experts, and so on.
A membership site helps you maintain relationships. You might consider giving all your clients - or at least your top clients - free membership, just so you can maintain that relationship with them.